TikTok Shop, Walmart, Zalando, Mercado Libre and Amazon EU compared on setup cost, time-to-first-profit and ops drag.
Every channel looks cheap until you price the operational drag: separate content, separate compliance, separate support queue.
Our payback ranking for a mid-size brand: TikTok Shop (6–10 weeks), Walmart (12–18 weeks), Amazon EU via OSS (14–20 weeks), Zalando (20+ weeks with wholesale terms).
Do not open a second channel until the first hits 85% in-stock rate for three consecutive months.
Split shipments look cheaper until you price the labour. A per-unit model for deciding between placement service and self-splitting.
Most sellers optimise ACoS and wonder why profit stalls. Here is how to read total advertising cost of sale by launch stage, category and margin band.
Test buys, transparency codes and the escalation path that works when the standard report form does not.
