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Article reserve

Ecommerce insight from operators around the world

Playbooks, teardowns and field notes from sellers, agencies and vendors across every category. Pro members can publish their own articles to the reserve.

Playbook reserve
Playbooks
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Latest articles

SellerVue editorialExit & M&ASponsored8 min

The LOI, line by line — What binds, what doesn't

Signing a Letter of Intent feels like the finish line. It isn't. It's the starting gun on 60 of the most consequential days of your life as a founder — and most of what you'll fight over is already on page one.

Mark Botha
SellerVue · Cayman Islands
Aug 28, 2026
SellerVue editorialExit & M&ASponsored8 min

The transferability test — 20 questions

A buyer isn't just buying your revenue — they're buying whether the business can run without you. Score yourself honestly against 20 questions and you'll know exactly where your multiple gets discounted before you ever go to market.

Mark Botha
SellerVue · Cayman Islands
Aug 27, 2026
SellerVue editorialExit & M&ASponsored9 min

How eCommerce businesses are actually valued in 2026

Forget the hype numbers you saw in 2021. Here's what buyers, lenders, and investors are really paying for right now — and the six factors that decide where in the multiple band you land.

Mark Botha
SellerVue · Cayman Islands
Aug 26, 2026
Meridian Freight advertisement
Vendor spotlight
Ocean freight, priced honestly

Live FCL and LCL rates from vetted forwarders, with demurrage cover included.

Meridian FreightView vendor
SellerVue editorialExit & M&A10 min

Engineered exits — Why the best sellers plan years in advance

Great exits aren't discovered — they're designed. Years before the broker is hired, the data room is built, or the LOI lands. Here's how the sellers who clear the premium multiples actually get there.

Mark Botha
SellerVue · Cayman Islands
Aug 25, 2026
SellerVue editorialFinance & Tax9 min

Your Amazon payout is not your profit — CM1 through CM5

A friendly tour of the five contribution margins every serious Amazon seller should know — starting with the deposit that keeps lying to you about your real profit, and ending with the number a buyer will actually pay a multiple on.

Mark Botha
SellerVue · Cayman Islands
Aug 24, 2026
DTC & Brand6 min

Cutting returns from 14% to 8% without hurting conversion

Sizing data, photography honesty and a smarter post-delivery check-in. What moved the needle across four apparel brands.

Nadia Haddad
Loomfield · United Arab Emirates
Aug 11, 2026
Palletworks 3PL advertisement
Vendor spotlight
Fulfilment that scales with your peak

Multi-node UK, EU and US warehousing with same-day cut-offs, live stock sync and no long-term contract.

View vendor Palletworks 3PL
DTC & Brand6 min

Reading subscription churn by cohort instead of by month

Monthly churn averages hide the two moments customers actually leave. Cohort curves show you exactly where to intervene.

Sofia Almeida
Verdea · Brazil
Aug 11, 2026
Amazon9 min

Which marketplace to open next, ranked by payback

TikTok Shop, Walmart, Zalando, Mercado Libre and Amazon EU compared on setup cost, time-to-first-profit and ops drag.

Carlos Herrera
Andes Retail Group · Mexico
Aug 10, 2026
Logistics & 3PL8 min

Contract or spot: how to split ocean volume this year

A simple allocation framework that protects you from rate spikes without locking in dead space.

Anders Holm
Nordbase Supply · Denmark
Aug 10, 2026
Finance & Tax9 min

Marketplace facilitator laws did not end your nexus problem

The marketplace remits on your behalf, but your own DTC channel, inventory locations and thresholds are still yours to manage.

Grace Whitfield
Kestrel Tax · United States
Aug 9, 2026
Stockwise Analytics advertisement
Featured vendor
Know your true profit per SKU

Landed cost, ad spend, fees and returns unified into one contribution margin view — synced daily.

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AI & Automation7 min

Forecast with error bands, not point estimates

A single number for next quarter's demand guarantees you will be wrong. Plan the range and buy against the risk.

Ivan Petrov
Stockwise · Estonia
Aug 8, 2026
AI & Automation5 min

A QC process for AI-written listing copy

Generation is free. Being wrong about a compatibility claim is not. Three gates that keep automated copy safe.

Tomas Nowak
Bright Anvil · Poland
Aug 8, 2026
Marketing5 min

Whitelisting creator ads: the maths behind the hype

Creator-handle ads outperform brand-handle ads, but only under specific offer and frequency conditions.

Bianca Rossi
Fold Agency · Italy
Aug 7, 2026
Finance & Tax8 min

Building a landed cost model that survives an audit

Duty, freight allocation, FX drift and the four costs almost every spreadsheet forgets.

Marta Silva
Vela Brands · Portugal
Aug 7, 2026
Marketing7 min

Retail media beyond Amazon: where the incremental sales actually are

Walmart Connect, Instacart and Target Roundel behave differently. What to expect from each on a modest budget.

Nadia Haddad
Longshore Agency · Canada
Aug 7, 2026
Foldwork Studio advertisement
Featured vendor
The agency behind eleven eight-figure exits

Brand, creative and retail media built for operators who plan to sell one day. Now taking Q4 partners.

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Member downloads

Playbooks & templates

Free PDF playbooks from the Founded to Exit Academy. You need a SellerVue account to download — every playbook you take is saved to your Academy library.

My playbooks
Playbook 01

The Landed Cost Playbook

Know your true unit cost before you buy

Build a landed-cost model that survives freight spikes, duty changes and FX drift — with a gate that stops unprofitable POs.

Cost layersFreight allocationDuty & FX buffersPO gates
Playbook 02

The Exit Readiness Playbook

A 90-day sequence to become sellable

Clean the books, remove the founder and build the data room in the order buyers actually diligence them.

Accrual accountingAdd-backsSOPsDiligence killers
Playbook 03

The Supplier Negotiation Playbook

Better terms without switching factories

Scripts, leverage points and term structures that move MOQs, deposits and payment windows in your favour.

Leverage mappingMOQ & depositsPayment termsQuality clauses
Playbook 04

The Cash Flow Forecast Playbook

13 weeks of visibility, updated weekly

A rolling forecast built for inventory businesses, so you can see the cash crunch before it arrives.

13-week modelInventory timingPayout cyclesScenario planning
Playbook 05

The Marketplace Margin Playbook

From CM1 to CM5, channel by channel

Break margin into contribution layers so ad spend, fees and returns stop hiding inside a single blended number.

CM1–CM5Fee mappingAd efficiencyReturns & refunds
Playbook 06

The Data Room Checklist

Everything a buyer will ask for

The full document inventory with a readiness score, so diligence never stalls your deal.

FinancialsLegal & corporateOperationsReadiness scoring