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Featured this week
Inventory placement fees: the spreadsheet Amazon won't send you
Split shipments look cheaper until you price the labour. A per-unit model for deciding between placement service and self-splitting.
TACoS benchmarks that actually matter in 2026
Most sellers optimise ACoS and wonder why profit stalls. Here is how to read total advertising cost of sale by launch stage, category and margin band.
Shortening the cash conversion cycle without cutting stock
Supplier terms, deposit structures and a receivables cadence that freed up six figures of working capital.
Latest articles
The LOI, line by line — What binds, what doesn't
Signing a Letter of Intent feels like the finish line. It isn't. It's the starting gun on 60 of the most consequential days of your life as a founder — and most of what you'll fight over is already on page one.
The transferability test — 20 questions
A buyer isn't just buying your revenue — they're buying whether the business can run without you. Score yourself honestly against 20 questions and you'll know exactly where your multiple gets discounted before you ever go to market.
How eCommerce businesses are actually valued in 2026
Forget the hype numbers you saw in 2021. Here's what buyers, lenders, and investors are really paying for right now — and the six factors that decide where in the multiple band you land.

Live FCL and LCL rates from vetted forwarders, with demurrage cover included.
Engineered exits — Why the best sellers plan years in advance
Great exits aren't discovered — they're designed. Years before the broker is hired, the data room is built, or the LOI lands. Here's how the sellers who clear the premium multiples actually get there.
Your Amazon payout is not your profit — CM1 through CM5
A friendly tour of the five contribution margins every serious Amazon seller should know — starting with the deposit that keeps lying to you about your real profit, and ending with the number a buyer will actually pay a multiple on.
Cutting returns from 14% to 8% without hurting conversion
Sizing data, photography honesty and a smarter post-delivery check-in. What moved the needle across four apparel brands.

Multi-node UK, EU and US warehousing with same-day cut-offs, live stock sync and no long-term contract.
Reading subscription churn by cohort instead of by month
Monthly churn averages hide the two moments customers actually leave. Cohort curves show you exactly where to intervene.
Which marketplace to open next, ranked by payback
TikTok Shop, Walmart, Zalando, Mercado Libre and Amazon EU compared on setup cost, time-to-first-profit and ops drag.
Contract or spot: how to split ocean volume this year
A simple allocation framework that protects you from rate spikes without locking in dead space.
Marketplace facilitator laws did not end your nexus problem
The marketplace remits on your behalf, but your own DTC channel, inventory locations and thresholds are still yours to manage.

Landed cost, ad spend, fees and returns unified into one contribution margin view — synced daily.
Forecast with error bands, not point estimates
A single number for next quarter's demand guarantees you will be wrong. Plan the range and buy against the risk.
A QC process for AI-written listing copy
Generation is free. Being wrong about a compatibility claim is not. Three gates that keep automated copy safe.
Whitelisting creator ads: the maths behind the hype
Creator-handle ads outperform brand-handle ads, but only under specific offer and frequency conditions.
Building a landed cost model that survives an audit
Duty, freight allocation, FX drift and the four costs almost every spreadsheet forgets.
Retail media beyond Amazon: where the incremental sales actually are
Walmart Connect, Instacart and Target Roundel behave differently. What to expect from each on a modest budget.

Brand, creative and retail media built for operators who plan to sell one day. Now taking Q4 partners.
Playbooks & templates
Free PDF playbooks from the Founded to Exit Academy. You need a SellerVue account to download — every playbook you take is saved to your Academy library.
The Landed Cost Playbook
Build a landed-cost model that survives freight spikes, duty changes and FX drift — with a gate that stops unprofitable POs.
The Exit Readiness Playbook
Clean the books, remove the founder and build the data room in the order buyers actually diligence them.
The Supplier Negotiation Playbook
Scripts, leverage points and term structures that move MOQs, deposits and payment windows in your favour.
The Cash Flow Forecast Playbook
A rolling forecast built for inventory businesses, so you can see the cash crunch before it arrives.
The Marketplace Margin Playbook
Break margin into contribution layers so ad spend, fees and returns stop hiding inside a single blended number.
The Data Room Checklist
The full document inventory with a readiness score, so diligence never stalls your deal.