Returns are a product-information problem far more often than a product-quality problem. Nine out of ten of our avoidable returns traced back to an expectation set on the listing.
Adding a measured-on-model reference plus a fit poll from previous buyers cut size-related returns by 38% in twelve weeks.
The counterintuitive finding: showing the least flattering angle raised returns-adjusted revenue even though raw conversion dipped 2%.
ReturnsCXApparel Share
