S
Elite Membership
Business Expanded

Build it. Run it. Grow it. Scale it. Value it. Sell it.

Business Mastery: the course for business owners — seven schools, 118 core books and 280 subjects that turn knowledge into practical business action.

Business Mastery path
Schools7
Core books118
Atomic subjects280
Subject experts80
Learn → test → apply → improve

Books

Showing 16 of 118 books

Business Fundamentals — Business Expanded book cover
StartBook 001

Business Fundamentals

How Your Business Makes Money

1 subjectsPreview curriculum
Business Models — Business Expanded book cover
StartBook 002

Business Models

Business Model Fundamentals · B2B vs B2C · Revenue Models · Recurring Revenue

4 subjectsPreview curriculum
Business Strategy — Business Expanded book cover
StartBook 003

Business Strategy

Vision, Mission & Purpose · SWOT Analysis · Strategic Priorities · Resource Allocation

5 subjectsPreview curriculum
Business Planning — Business Expanded book cover
StartBook 004

Business Planning

Annual Business Planning · Quarterly Planning · Goal Setting

3 subjectsPreview curriculum
Understanding Your Market — Business Expanded book cover
StartBook 005

Understanding Your Market

Market Research · Market Size

2 subjectsPreview curriculum
Competitive Advantage — Business Expanded book cover
StartBook 006

Competitive Advantage

Competitive Analysis · Competitive Advantage · Differentiation · Positioning

5 subjectsPreview curriculum
Understanding Your Customer — Business Expanded book cover
StartBook 007

Understanding Your Customer

Problem You Solve · Ideal Customer Profile · Customer Segmentation · Customer Discovery

5 subjectsPreview curriculum
Product-Market Fit — Business Expanded book cover
StartBook 008

Product-Market Fit

Product-Market Fit · Demand Validation · MVP

3 subjectsPreview curriculum
Building Better Offers — Business Expanded book cover
StartBook 009

Building Better Offers

Value Proposition · Offer Design · Features vs Benefits · Service Packaging

5 subjectsPreview curriculum
Product & Service Development — Business Expanded book cover
StartBook 010

Product & Service Development

Customer Feedback Loops · Product Roadmaps · Product Lifecycle

3 subjectsPreview curriculum
Business Legal Essentials — Business Expanded book cover
StartBook 011

Business Legal Essentials

Business Entity Basics · Ownership Agreements · Customer Contracts · Vendor Contracts

7 subjectsPreview curriculum
Protecting Your Business — Business Expanded book cover
StartBook 012

Protecting Your Business

Intellectual Property · Trademarks · Privacy & Data Protection · Business Licensing

5 subjectsPreview curriculum
Marketing Fundamentals — Business Expanded book cover
Get CustomersBook 013

Marketing Fundamentals

Marketing Channel Selection

1 subjectsPreview curriculum
Building a Brand — Business Expanded book cover
Get CustomersBook 014

Building a Brand

Brand Strategy · Brand Positioning · Brand Messaging · Brand Voice

5 subjectsPreview curriculum
The Customer Journey — Business Expanded book cover
Get CustomersBook 015

The Customer Journey

Marketing Funnel · Customer Journey

2 subjectsPreview curriculum
Website Marketing — Business Expanded book cover
Get CustomersBook 016

Website Marketing

Website Strategy · Landing Pages · Calls to Action · Lead Capture

6 subjectsPreview curriculum