Demo SellerVue

CM1

$1,662,208

59.1% of revenue

After COGS

COGS: −$1,148,236

CM2

$1,229,243

43.7% of revenue

After Fulfillment

Fulfillment: −$432,965

CM3

$817,809

29.1% of revenue

After Marketing

Marketing: −$411,434

CM4

$441,738

15.7% of revenue

After Operating Expenses

OpEx: −$376,071

SDE (CM5)

$555,676

19.8% of revenue

Plus Add-backs

Add-backs: +$113,938

3 suggested add-backs

AI flagged discretionary or non-recurring items.

Margin trend

12 months

SDE Summary

Revenue$2,810,444

– COGS-$1,148,236

– Fulfillment-$432,965

– Marketing-$411,434

– OpEx-$376,071

Reported Profit (CM4)$441,738

+ Add-backs$113,938

Final SDE$555,676

Contribution margin breakdown

P&L line items

Hover any number to mark it as a full or partial add-back.

Account	Jun 24	Jul 24	Aug 24	Sep 24	Oct 24	Nov 24	Dec 24	Jan 25	Feb 25	Mar 25	Apr 25	May 25	Total
Income
													2,278,743
													531,701
Total Income	222,000	238,340	251,468	258,619	258,455	251,424	239,682	226,595	215,926	210,910	213,442	223,583	2,810,444
Cost of Goods Sold
													987,459
													120,266
													40,511
Total Cost of Goods Sold (CM1)	90,700	96,151	100,569	103,063	103,203	101,132	97,546	93,526	90,285	88,864	89,870	93,327	1,148,236
Gross Profit	131,300	142,189	150,899	155,556	155,252	150,292	142,136	133,069	125,641	122,046	123,572	130,256	1,662,208
Fulfillment Expenses
													354,472
													78,493
Total Fulfillment Expenses (CM2)	34,200	36,409	38,194	39,188	39,214	38,333	36,829	35,147	33,785	33,170	33,553	34,943	432,965
Marketing & Advertising
													278,511
													106,339
													26,584
Total Marketing & Advertising (CM3)	32,500	36,380	39,450	41,017	40,741	38,738	35,548	32,021	29,101	27,604	28,008	30,326	411,434
Operating Expenses
													35,447
													227,878
													44,310
													22,786
													31,650
													14,000
Total Operating Expenses (CM4)	28,600	29,715	30,640	31,217	45,363	31,106	30,573	29,959	29,488	29,351	29,654	30,405	376,071
Total Expenses	95,300	102,504	108,284	111,422	125,318	108,177	102,950	97,127	92,374	90,125	91,215	95,674	1,220,470
Net Operating Income	36,000	39,685	42,615	44,134	29,934	42,115	39,186	35,942	33,267	31,921	32,357	34,582	441,738

Tip: hover any monthly expense cell to mark it (or a portion) as a discretionary add-back.

Adjustment log (Add-backs)

Owner Draw

Owner compensation above market

$113,938

Total add-backs$113,938