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The LOI, line by line — What binds, what doesn't
Signing a Letter of Intent feels like the finish line. It isn't. It's the starting gun on 60 of the most consequential days of your life as a founder — and most of what you'll fight over is already on page one.
The transferability test — 20 questions
A buyer isn't just buying your revenue — they're buying whether the business can run without you. Score yourself honestly against 20 questions and you'll know exactly where your multiple gets discounted before you ever go to market.
Engineered exits — Why the best sellers plan years in advance
Great exits aren't discovered — they're designed. Years before the broker is hired, the data room is built, or the LOI lands. Here's how the sellers who clear the premium multiples actually get there.