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The LOI, line by line — What binds, what doesn't
Signing a Letter of Intent feels like the finish line. It isn't. It's the starting gun on 60 of the most consequential days of your life as a founder — and most of what you'll fight over is already on page one.
The transferability test — 20 questions
A buyer isn't just buying your revenue — they're buying whether the business can run without you. Score yourself honestly against 20 questions and you'll know exactly where your multiple gets discounted before you ever go to market.
How eCommerce businesses are actually valued in 2026
Forget the hype numbers you saw in 2021. Here's what buyers, lenders, and investors are really paying for right now — and the six factors that decide where in the multiple band you land.